PRIVACY POLICY

Introduction

Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our services. By using this website, you agree to the terms outlined below. If you do not agree, please do not use this website.

1. Information We Collect

We collect the following types of information:

a) Information You Provide

When you complete the appointment form, we collect:

• Your name.

• Your phone number.

• Details about your ophthalmic complaint.

b) Automatically Collected Data

Squarespace Analytics collects data such as:

• Your IP address.

• Your browser type and device information.

• Pages you visit and time spent on the site.

c) Cookies

We use cookies, including Google Ads cookies, to enhance your browsing experience and collect information about how you interact with our website.

2. How We Use Your Information

We use the collected data for the following purposes:

1. To Provide Services:

• Use the details from the appointment form to schedule appointments and respond to your queries.

2. Website Optimization:

• Analyze site performance and improve user experience using Squarespace Analytics.

3. Marketing:

• Use Google Ads to show relevant advertisements and measure campaign effectiveness.

3. Sharing of Information

We do not sell or share your personal information with third parties, except in the following cases:

• Google Ads:

• Data collected via cookies may be shared with Google to show relevant ads. For more details, visit Google’s Privacy Policy.

• Squarespace:

• As our website host, Squarespace may process anonymized analytics data.

4. Cookies

a) What Are Cookies?

Cookies are small files stored on your device to improve your browsing experience.

b) Types of Cookies We Use

1. Essential Cookies:

• Necessary for the website to function properly.

2. Performance and Analytics Cookies:

• Help us understand how users interact with our website (via Squarespace Analytics).

3. Advertising Cookies:

• Track activity to show personalized ads via Google Ads.

c) Managing Cookies

This website uses cookies, including Google Ads cookies, to enhance functionality, analyze traffic, and deliver personalized ads. By continuing to use this site, you consent to the use of cookies as described in this Privacy Policy.

If you do not consent to the use of cookies, please do not use this website.

You may also manage or disable cookies through your browser settings. Please refer to your browser’s help documentation for guidance on adjusting these settings. Note that disabling cookies may affect the functionality of this website.

5. Your Rights

Under POPIA, you have the following rights:

1. Access Your Data:

• Request a copy of the personal data we have collected.

2. Correct Your Data:

• Request corrections to any inaccuracies.

3. Delete Your Data:

• Request that we delete your personal information (subject to legal or operational requirements).

4. Opt Out of Personalized Ads:

• Manage ad preferences through Google Ad Settings.

6. Data Security

We take reasonable measures to protect your personal information, including:

• Encrypting form submissions.

• Limiting access to personal data.

• Using secure servers and regularly monitoring for vulnerabilities.

7. Third-Party Links

Our website may contain links to external websites (e.g., Google’s Privacy Policy). We are not responsible for the privacy practices of these external sites.

8. Updates to This Policy

We may update this Privacy Policy periodically. Please check back for changes.

9. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us

10. Legal Compliance

This Privacy Policy complies with South Africa’s Protection of Personal Information Act (POPIA).